THE BRAND
How the philosophy of the Lyne Juline handbag brand was born?
Lyne Juline is a limited edition leather goods brand. It is a classic blend of timeless elegance and excellence. It is a unique personal expression and exclusive practical designs.
The spirit of the brand comes alive in its logo. Visible arabesques on each handbag weave the complex truths and duality of human choice.
This logo is compelling. In the center is an hourglass, representing the passage of time, mixed with artistic interlacing in a symmetrical movement. They represent the multiple routes and decisions that our lives may experience. The mirror image connects the two sides and the stories of the possible, and turns into a side heart.
From this heart is born Lyne Juline’s philosophy: all life’s choices are made with love and no matter the time, no matter the paths taken, confidence in life comes from self-confidence without fear of one’s actions and without ever complaining.